Directory listings are an important aspect of a holistic online marketing strategy. There are numerous sites on which your potential customers can find your business. Ideally your own site will be your first point of contact with any customer, but that’s just not always the case. Sometimes customers will find your company via a third party site like yelp, or yellowpages.
It’s important that your contact information is consistent across all of your online listings for a couple reasons. First off, you don’t want to confuse your customer by having different addresses or phone numbers on several listings.
Local SEO & Citations
Additionally, search engines like it when all of your contact information is accurate and consistent across major directory sites. These are known as “citations” – anywhere your business name appears next to your contact information on the web. The more citations you have, the better. It further proves to Google that you are a legitimate business at a particular location.
Directory Listings Management
One of the first steps we take after beginning a new client account is to do a complete review of directory and local listings. We will make do a full sweep, noting any outdated addresses, phone numbers, or website URLs. Then we will manually go through and claim and update your current listings so they are all uniform.
We will also add your listing to any major sites on which you are not currently listed. Part of our monthly service includes researching and adding your business to legitimate directory sites.
If your online business listings are a mess, or you simply don’t have many, contact us today for a free review of your online profiles.