Content marketing and blogging is a great way to solidify yourself as an expert in your particular field online, while connecting with your current and potential customers. Content marketing takes time – time that a lot of business owners and executives just don’t have. That’s where we come in.
Blogging isn’t just about pumping out content day after day and throwing it out onto the internet. Rather, blogging can spark conversations and promote engagement. Each comment on a blog post is an opportunity to touch a potential customer. With this in mind, we will also monitor, moderate, and respond to comments on your blog on a daily basis.
Guest Blogging & Analytics
We will also reach out to colleagues and other professionals in your industry to solicit guest blogs. Guest blogging is a great way to gain new links to your site and provide your readers (read: customers) with useful content.
Each month we will provide you with tracking reports for your blog. By analyzing these statistics (such as number of visitors, pages per visit, bounce rate, etc.) we can gauge what types of blogs are attracting the most visitors and amend our blogging strategy accordingly.