One of our primary areas of digital marketing expertise is the medical field. We provide online marketing services to a number of physicians throughout Minnesota. We’ve learned a lot about the medical marketing world, but perhaps the most salient lesson is the importance of directory listings for physicians. No matter what your area of practice, whether you’re a spine surgeon, or a pain management doctor – you need to have accurate information about your practice on all your online profiles and listings. Here are a few tips for doing that.
Claim all your Current Listings
Even if you’ve never physically set up a directory listing for yourself in your life, chances are you’re already listed on many sites. Most of these sites allow you to claim your listing. Taking control of your listings allows you to easily make updates if you ever move offices or change your phone number.
Make Sure your Contact Info is Correct
If you have a website of your own, or you have a bio page on your practice website – great! However, when a potential patient Google’s your name, your other listings (Vitals, RateMDs, Google Maps) are likely to come up on the first page – maybe even higher than your own website. That’s because these sites have a lot of authority. As a result, you should assume that these sites are showing up whenever someone searches your name on the web. That’s why it’s essential that all of your contact information (phone number, address, email, website, etc.) is accurate and up to date. Otherwise you could miss out on potential patients trying to reach you.
Sign up for the Big Boys
There are a handful of large data aggregators that other, smaller sites pull information from. It’s essential to have accurate listings on these sites: Factual, Axicom,
Maintaining accurate listings across the web can be difficult and time consuming. Nevertheless, it’s an essential aspect of an online marketing strategy.